In hilariously predictable fashion, YouTube’s virtue signaling Spotlight video totally backfires.

In honor of International Women’s Day, YouTube publicly endorsed the observance with a Spotlight video. As commendable a stance that may be, YouTube’s Spotlight video was met with harsh criticism. After seeing the response that #HerVoiceIsMyVoice has garnered, YouTube should take the hint and quit virtue signaling while they’re ahead.


Obviously, there is nothing wrong with having an International Women’s Day. Historically speaking, commemorating the movement for working women’s rights is a noble cause. However, this year, the 42 year old tradition of women’s day is different. In our current political atmosphere, it should come as a no surprise that today’s “festivities” were both highly divisive and politically polarizing.

The likes to dislike ratio on today’s YouTube Spotlight video is not the only indicator that ‘Her Voice Is My Voice’ bombed. Anyone who’s familiar with YouTube will tell you that the real story takes place in the comment section.

Just take a look at some of the comments.

Personally, I’ve never really much cared for national day this or international day that. If someone wants to go out and march for national eat Cheetos under the couch cushion day, be my guest. However, if a company like YouTube is going to publicly take a stance on anything (good or bad), they’re setting themselves up for avoidable backlash. YouTube, do yourself a favor and quit trying to speak for the entire YouTube community.


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